Aromatherapy For Gamblers

Many casinos are using a very unusual strategy to encourage players to play longer. Believe it or not many casinos use certain scents to enhance the ambiance of their establishment. While the use of scents sounds like a crazy idea or pseudo science there is actually scientific evidence to back up the use of certain scents and aromas on casino floors. In Las Vegas there is actually a company that installs devices that are attached to the ventilation systems at most of the casinos and resorts on the Las Vegas strip. The devices vaporize aromatic, and in some cases expensive, oils into the ducts. The use of aromas is not new and the first devices were installed in at the Mirage in 1991.

In 1994 Dr. Alan Hirsch, neurological director of the US-based Smell and Taste Treatment and Research Foundation, was involved in some of the first trials at Las Vegas casinos. Dr. Alan Hirsch says that vanilla works well in the United States and that other cultures would need to experiment what aromas and scents work for marketing purposes. In the Asian gambling Mecca of Macau casinos are taking the idea of using scents very seriously. Sudhir Kale, a marketing specialist for the gaming industry in Macau stated “Our sense of smell is the only [sense] that circumvents our rational sense of thinking and connects directly to the emotions.” Dr. Hirsch suggested that jasmine tea and cooked rice would be suitable scents for Macau casinos. Hirsch stated that smells should “remind people of their childhood or induce a feeling of safety and security that would be more appropriate for Macau than Las Vegas.”

Humans are wired to respond in certain ways to individual scents. Aromas can affect the emotions of players and casinos want to invoke a feeling of security among players. Mark Peltier a specialist in the field and the owner of a company that supplied Las Vegas casinos with the scent devices explains how certain scents provoke certain feelings and emotions. Peltier says that “Citrus smells are refreshing. Floral smells are relaxing. Herbaceous smells are usually relaxing but can also be invigorating, especially peppermint. Cedar and other wood smells relax and soothe.” Peltier’s company blends these scents to provoke certain moods in casino players.

So far the use of aromas and scents has not been tried at bingo halls. In the past most bingo halls were associated with the smell of stale cigarette smoke. Thanks to smoking bans it is now possible for bingo halls to experiment with a strategy that has been used successfully in Las Vegas casinos. Many players at online bingo sites use scented candles while playing at home. It would appear that there is some very sound science behind what sounds like a crazy idea.

Online Bingo Reviews

Subscribe for Newsletter

We respect your email privacy
Read our privacy policy
Protected by Copyscape Original Content Checker
Visit Us On Twitter