Double Down Adds Bingo Games

International Game Technology has added bingo to the company’s Double Down casino on Facebook. IGT’s casino features a variety of casino style games. Currently DoubleDown Casino is the most popular social gaming application on the social networking site and has 5.2 million active monthly users. The addition of online bingo is expected to increase the user base for the casino. In Double Down’s new bingo game players are offered up to 12 carded plays per round. Other bingo sites are only offering four carded plays.

Players can customize their daubers and play games in themed bingo rooms. The bingo games offer three themed rooms titled Art Deco, Fashionista and High Orbit and others may be added later. The games offer speed controls to make the games accessible for different skill sets and players have the option to mark their cards manually or use the auto daub feature. Since the games are free they are a great place for those interested in learning the online version of the game.

Although the Facebook games are free IGT is expected to generate income from advertisements and the in-game sale of virtual goods sold in exchange for virtual currency. These are known as micro transactions. IGT’s DoubleDown Casino is linking the games to several brick and mortar casinos. Recently IGT made a deal with the Hard Rock Hotel and Casino in Las Vegas. Last month IGT made a deal with Jacobs Entertainment. The popularity of the DoubleDown application is expected to enable IGT to generate revenue in the long run.

At nasdaq.com there is enthusiasm for the new IGT Facebook bingo game. A recent article stated “We believe that IGT stands to benefit significantly from the massive growth potential of social and mobile games over the long term. According to market research firm BI Intelligence, the U.S. social gaming market (including mobile games) is expected to more than double from approximately $2.0 billion in 2011 to approximately $5.5 billion by 2015.” The author also says that although IGT is a new player in the social gaming market the company’s strong game portfolio and large customer base will help the company to form strong partnerships that will give the company a competitive edge.

There are several bingo applications on Facebook including Zynga’s version of the game. It remains to be seen who will come out on top of the social bingo market.

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