Player Retention Focus of London Gaming Conference

Most internet bingo operators understand the importance of providing good customer service and great bingo and side games to keep customers happy and coming back. In a highly competitive environment is necessary for bingo operators to constantly improve the player’s online bingo experience. Even the best bingo sites still have room for improvement. This month there will be an internet gaming conference at the America Square Conference Centre in London. The theme of the conference is “Player Retention Strategies for Online Gaming.” In recent years bingo operators have realized that player retention is just as important as player acquisition.

Topics that will be discussed at the conference include how to make online casino customer service more efficient, effective communication with players, how to reduce player complaints and strategies to increase player lifetime values. While the topics to be discussed will benefit gaming and bingo operators’ players will be the real winners. The topics being discussed will have a direct effect on customer service, online gaming offerings from casinos, poker and bingo sites. The new strategies will provide players with more games, better service and are designed to keep players coming back for more.

At the conference there will be experts from across the online gaming spectrum. Experts will be discussing the “common challenge” of how to retain players and the challenges that exist for most online gaming operators. Existing challenges are seen across the online gaming spectrum including online casinos, online poker, online bingo, and online sports betting. Speakers at the conference include Dominic Vye, the Head of Customer Loyalty at Sportingbet, Martyn Trebert the head of Customer Insight at Netplay, Simon Collins, the Head of Research and Development for Party Gaming, Michael Braga, the founder of Motive Marketing Services, and Oliver Watkins, the Head of CRM at Rank Interactive.

One of the topics to be discussed is the possibility of cross selling products to provide players with more variety which would make gaming sites more attractive to players. Many internet bingo sites already do this and offer online slots, poker, blackjack, instant win games and casino games in addition to internet bingo. Players that find everything they want at one gaming site will not feel the need to look elsewhere. Studies have shown that online bingo sites have the highest player retention rate in the online gaming industry. This should come as no surprise because most bingo sites provide players with a complete online gaming experience in addition to massive bingo bonuses and promotions.

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