Players Share Their Perspective at Online Bingo Summit

The seventh annual online bingo summit took place this month in London and according to most reports was a huge success. The summit was held at the Hilton Paddington in London. Attendance at the event was strong and the delegates were pleased with the summit’s content. Real online bingo players were on hand to offer their perspective. A lot of the meeting’s content was focused on mobile and social gaming but most of the players were not interested in either. Some players expressed a dislike of playing bingo on mobile devices. This year the player panel was arranged by OhMyBingo! and was moderated by Leigh Nissim. The most interesting pieces of information revealed by panelists were;

These players play bingo for the social aspect, not to win money.

Chat rooms are key and become the social life of bingo players, especially those who live in remote or isolated areas of the UK.

None of the players cared about the jackpot size of slots.

These players do not like playing bingo on mobile devices.

Favorite brands include Paddy Power, Mecca Bingo, Jackpot Joy and Bet365.

Many wondered if the industry is on the right track following the player panel discussion. A lot of the conference was focused on mobile gaming and most of the players present expressed little interest in mobile bingo. The age of the players was not revealed which could have been a factor. Most older players prefer to play on laptops or desktop computers. Younger players are more likely to play on mobile devices. The player panel confirmed what several surveys and studies have shown. Most online bingo players find the social aspect of the game important and are not playing for financial gain. The fact that most players did not care about jackpot size was somewhat surprising.

Affiliate marketing was a hot topic at the summit. In recent years the affiliate industry has become less profitable due to federal laws in the US, the poor economy, regulatory changes in several countries and decreased operator marketing budgets. Affiliate panelists agreed that regulation is more of a threat to the affiliate industry than an opportunity. Ben Starr of 15 Marketing mentioned Spain as a country that will require affiliates to apply for and obtain a license. Starr stated “We will wait on Spain- we want to see how things go for the operators first.” The summit closed with the usual party which was enjoyed by all.

Online Bingo Reviews

Subscribe for Newsletter

We respect your email privacy
Read our privacy policy
Protected by Copyscape Original Content Checker
Visit Us On Twitter