Top 5 Reasons Influencing Players to Join Bingo Sites

There are several factors that that can influence a player’s decision to join a specific bingo site. There are also several reasons that players will leave one site and join another. Online bingo operators and marketers are well aware of these factors and tailor their marketing campaigns to accent the positive and downplay any negatives. There are five top factors that attract players to a site.

The first factor and the most important is the sign up bonus. Bingo operators know this and have made sign up bonuses more generous than ever. Most online bingo sites offer sign up bonuses based on a percentage of the player’s initial deposit. Some sited offer percentage bonuses of 600! Most bonuses come with wagering requirements and it is always a good idea to read and understand all of the terms and conditions associated with any bingo bonus offer.

Website recommendations were the second most important factor. Most online bingo players do some research before signing up at a specific bingo site. There are hundreds of bingo portals and review sites offering accurate and impartial information to new players.

A referral from a friend or family member came in as the third reason influencing a player’s decision to join a specific bingo site. Generally the friend or family member has extensive experience playing at the recommended site and has had positive dealings with the site. Referrals are one of the best ways to find a reputable online bingo site.

The site’s software is also an important factor. Ease of use is important. Today most online bingo games are flash based and players have instant access to high quality bingo games. Attractive graphics and amusing animations can also influence a player’s decision making process.

Believe it or not television was the least important factor influencing player’s decisions. In the United Kingdom and Europe online bingo operators have spent millions on television advertising. On commercial television in the UK there is hardly a commercial break without at least one advertisement for an online bingo site. Since women account for a majority of online bingo players some operators have sponsored shows popular with women such as ‘The Only Way is Essex’ commonly known as TOWIE.

These were found to be the five most important factors that influence players to join a specific bingo site. The research also showed that a large majority of players will remain loyal to one specific bingo site. In fact online bingo has the highest player retention rate in the online gaming industry so the importance of attracting new players can clearly be seen.

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